Our primary focus is in the Software–as-a-Service and Managed Services business models. We help established Independent Software Vendors (ISVs) transfer their business model from licensing to Software–as-a–Service and to Managed Services business models. Likewise we help startups in formulating their SaaS business plans and executing them on chosen markets. The key is to value innovate a unique value proposition to chosen customer segment.


Our years of experience in hands on SaaS and Managed Services business helps to identify the true characteristics of these business models and embed the best business practices into a unique Go-to-Market models and execution plans. We support our customer by assessing the current state of business, satisfy information needs, facilitate decision making and assisting in execution.

Holistic View

Transferring to SaaS and Managed Services business models affects all the internal and external business processes. Therefore Sequoia always addresses every business process from product development to sales and marketing and service delivery and financials and legal affairs. It is only with holistic view of end to end business processes that a profitable business plan can be designed delivering sustainable competitive advantage.

We offer our customers years of experience in SaaS and Managed Services business with practical hands on approach in execution.