Managed Services Business Plan

The managed Services business plan includes all the essential elements of a complete Go-to-Market business plan. It will include the following six larger sections as described below:

1. Define the Market

This section defines the target market and Tecnotree’s sweet spot at the market. The section also includea an analysis of potential new market segments to be addresses. The analysis will address current target market but will also

  • Reshape the value proposition
  • Seek for new customers segments
  • Reposition the company on its markets

The deliverable is a well defined target market.

2. Define the Customers

This section includes definition of the core customer characteristics like

  • Industry
  • Geography
  • Detailed customer profile
  • Acute customer business pains
  • Purchasing pattern and considerations to buy
  • Value proposition to each core customer segment

Because competition is no longer feature against feature but mode of operations against mode of operations and even or business systems against business systems Managed Services providers have to design a holistic plan for the Managed Services including clearly defined sustainable competitive advantages in the chosen customer segment

3. Define the Competitors

Before positioning itself on the market place, one has to know the positioning of its biggest existing and emerging competitors. A carefully analysis of the strengths and weakness of its competitors with a reference to the same of the Managed Services provider.

This section includes:

  • Top 5 competitors with descriptions and value propositions
  • Description of Managed Services providers strategy canvas against its biggest competitors

The deliverable is a clearly define positioning against main competitors and a strategy canvas that will demonstrate the main differentiators against the main competitors.
 

4. Define Core Competences

In order to achieve and excel its business ambitions Managed Services provider has to define its core competences and compensate for any lacking competences. The competence analysis will be performed in the traditional SWOT analysis. The focus will be on areas where both strengths and opportunities meet.

This section includes: 1)SWAT analysis and 2)Core competence analysis.

The deliverable is a statement of core competences and also areas where additional competences needs to be acquired. Often the change of strategy also initates the need for additional competences.


5. Define the Offering

This section defines the offering in both technological and commercial terms. The section includes:

  • Positioning statement on the value chain
  • Road map from current offering to the new Managed Services offering
    • Main architecture
    • Main features and functionality
    • Time table and road map for the release

The deliverable is a actionable description of the whole offering (hosting, hardware, Platform, Managed Services, Business Process Outsourcing, etc.) as derived from customer needs.


6. Go-to-Market plan

The Go-to-Market plan summarizes the value proposition, positioning and the tactical elements of the plan. The sections include the following elements:

  1. Positioning statement for potential customer segment and geography
  2. Compelling reason to buy statement
  3. The whole product with allies and partners
  4. Distribution strategy
  5. Pricing strategy
  6. Sales and Marketing

The deliverable is a complete, ready to execute Go-to-Market business plan with time table and decision mile stones.